WORK & PROJECTS

Global Healthspan Summit 2023 (Pre, during, and post event activation)

A two-day summit organised by Hevolution Foundation in Saudi Arabia: Strategy, copywriting and creative lead.

Key activities: Engaging in content ideation, crafting social copy, curating blog content, writing video scripts, and offering B2B strategic advice.
Key achievements: As Senior Creative Copywriter and Social Media Consultant for Hevolution at VaynerMedia since October 2023, I created and curated over 95 pieces of content of different formats, reaching an average engagement rate of 12%, gaining 410 reposts and attracting 8.4k new followers, propelling Hevolution to claim 2nd place against competitors, . Visit their LinkedIn profile here.

Kigen

Integrating security
to better lives: Strategy, Engagement and Lead Generation.

Key activities: executed the strategy and delivered continuous improvements, content writing, design briefing, reporting, and community monitoring. Visit their LinkedIn profile here.
Key achievements: Grew the LinkedIn profile audience by 106% YoY. Achieved a 10.7% engagement rate, outperforming the industry benchmark of 3.63% on average across 2022/23.

Cambridge&

Inward Investment Outreach: Strategy & Brand Awareness.

Key activities: Executed the strategy and recommended continuous improvements to reach international audiences for inward investments; designed the social media, tone of voice and content pillars, content writing, design briefing, reporting, and community monitoring. Visit their LinkedIn profile here.
Key achievements: In 9 months, we grew the LinkedIn profile by 124%, reached over 47K people organically, outperformed industry benchmarks with a 7.1% average engagement rate and drove over 400 sessions from LinkedIn to the client website.

Taylor & Francis Group

Research Publishing & Impact: Instagram Growth and Engagement.

Key activities: Content writing, Traffic campaigns, design briefing, reporting, and community monitoring. Visit their Instagram page here .
Key achievements: Outperformed industry benchmarks with an average engagement per post of 3.75% on key messages and topics, including COP26, Recovery Month, Women in STEM, and International Women's Day.

MBC Group

Translation & Proofreading

Collaborated with MBC Group to provide translations of show bibles, synopses, and scripts for popular TV shows and movies now available on major platforms like Netflix and Shahid.

OMO by Unilever

Making a difference during a challenging time: Translation & Transcreation.

During the COVID-19 lockdown, I teamed up with Unilever to translate 30 articles for their laundry detergent Omo. Our aim was to help moms and kids stay safe and entertained at home.

Miraa.me by Unilever

Empowering Arab Women: Driving Traffic & Social Trends.

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In 2022, I played a pivotal role in shaping the content strategy for Miraa, a platform addressing the social and cultural challenges faced by Arab women. By conducting comprehensive SEO research and competitive analysis, I pinpointed content gaps within the top 10 search results. This led to the creation of a strategic content roadmap, integrating long-tail keywords and relevant sub-topics to align with evolving user interests and search trends. This approach not only enhanced the platform's SEO performance but also fostered a thriving community, resulting in over 10k monthly visits.

First Aid for Feelings

Improve Health: Brand Awareness and Engagement

Key activities: Designed and executed the strategy, social media content planning & writing, social media designs and community management, email marketing, social advertising, reporting, and SEO.
Key achievements: I helped optimise several existing and new blog articles with SEO. If you search ‘social atrophy', ‘what is social atrophy’ or ‘suffering social atrophy’ on Google, links to First Aid for Feelings will be in the Top Results (last checked Aug 2023).